Case Study: Rowe Automotive
Client: Rowe Automotive
Location: Hamilton, New Zealand
Website: www.roweautomotive.co.nz
Rowe Automotive, a family-owned automotive shop in Hamilton, approached us to create a website that would enhance their online presence, attract new clients, and reflect their commitment to quality and expertise. Rowe Automotive was established in 2023 by Chelcie and Brent, who wanted a website that would showcase their skilled, personable service and make it easy for clients to book appointments online.
Goals
Build brand credibility
Establish Rowe Automotive as a trusted, family-owned business known for high-quality automotive services.
Increase visibility
Optimize the website for search engines to attract local clients searching for reliable automotive services in Hamilton.
Enhance user experience
Provide a seamless, user-friendly booking process, allowing customers to easily schedule their services online.
Our Approach
User-friendly design
We crafted a clean, professional layout that aligns with Rowe Automotive’s brand personality—reliable, approachable, and expert. The site is visually appealing and easy to navigate, ensuring customers find information quickly and effortlessly.
SEO optimisation
To increase visibility, we implemented SEO best practices, focusing on relevant keywords for automotive services in Hamilton. This approach aimed to boost Rowe Automotive’s ranking in local search results, helping more potential clients discover them online.
Online booking
Understanding the importance of convenience, we integrated a straightforward online booking system. This feature allows customers to schedule appointments directly on the site, reducing administrative time and enhancing customer satisfaction.
Responsive design
We ensured the website was fully responsive, providing an optimal browsing experience across all devices—from desktops to smartphones—so clients can access information and book appointments anytime, anywhere.
“The new website has been a game-changer for our business. It’s professional, easy to use, and has made it so much easier for our customers to book in their cars. We’ve seen a noticeable uptick in inquiries and feel confident that our online presence matches the high-quality service we offer.”
– Chelcie, Rowe Automotive Owner